| :: Clients Description |
A heating and air conditioning franchise organization. |
| :: Objective |
Increase call volume. |
| :: Strategy |
Develop an engaging marketing message that will inspire target prospects to take action. |
| :: Tactics |
Maverick developed a radio campaign that educated listeners about the dangers of air born pollutants in homes and offered a FREE two-week air quality test. |
| :: Results |
Past Aire Serv marketing efforts had generated 2-4 calls over the course of months. With the Maverick campaign, Aire Serv has been averaging approximately ten calls per WEEK. |
| :: Radio Spot |
Click to listen to radio spot |
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