| :: Clients Description |
Cigarette and tobacco products retail outlet. |
| :: Objective |
Generate top-of-mind awareness among tobacco users. |
| :: Strategy |
Develop an aggressive media schedule to maximize frequency of Cox's message. |
| :: Tactics |
Maverick negotiated radio and print rates that allowed Cox's to increase the number of advertisements they could run within their budget. |
| :: Results |
Due to the narrow targeting of Maverick's recommended media outlets and increased efficiencies with their marketing budget, Cox's has seen an increase in business. |
