| :: Clients Description |
A world leading research-based pharmaceutical company. GSK's Advair product treats asthma. |
| :: Objective |
Increase product volume in the Louisville market |
| :: Strategy |
Develop an aggressive media schedule to maximize the Advair marketing budget during a key product season. |
| :: Tactics |
Maverick negotiated rates with local radio stations to ensure maximum frequency was attained during promotional period. |
| :: Results |
Maverick was able to undercut GSK's media buyers by 18%, allowing for increased frequency of the Advair message within budgetary restrictions. |
