| :: Clients Description |
The leading national fitness gym, Gold's Gym offers the very best in fitness facilities, fitness equipment, cardio classes and fitness training. |
| :: Objective |
Create sales leads for Gold's Gym sales force. |
| :: Strategy |
Rebrand Gold's Gym as the fitness facility in the Kentuckiana community for all levels of fitness, especially the female target. |
| :: Tactics |
Maverick has successfully created five new radio branding commercials and a new TV commercial. Maverick also developed an aggressive annual media campaign to maximize Gold's Gym marketing budget for 2005. |
| :: Results |
Gold's Gym has a consistent level of membership inquiries resulting from marketing efforts. The direct results from marketing were most apparent during "pre-sale" times when the clubs were just beginning construction. Interest was garnered in potential members based solely on what they "heard" through advertising since the physical location was in the process of being built. Gold's Gym is averaging 5 to 10% additional inquires each month over 2004. |
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Radio Spot - Family
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Radio Spot - Girl Boy
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Radio Spot - Golf
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