| :: Clients Description |
Offers a wide array of market research services (qualitative and quantitative) to over 1,500 companies worldwide. |
| :: Objective |
Increase calls from market research professionals |
| :: Strategy |
Contemporize brand image and communicate discernible differences from the competition |
| :: Tactics |
Maverick developed a website that would allow visitors to take a virtual tour of Horizon's facilities. A direct mail campaign utilizing a telescope encouraging recipients to "look to the future of research" was sent to the targeted prospects. |
| :: Results |
Web hits increased by nearly 100% following the direct mail campaign. Horizon has received calls from several out-of-state research firms about utilizing their facilities. |
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Click to view website |
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Click to view print ad |
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Click to view brochure |
