| :: Clients Description |
An educational company that specializes in accounting and tax planning seminars for CPAs, Accountants and Tax Planners. |
| :: Objective |
Introduce Jennings Seminars as a new, alternative to existing seminars and to help increase attendance at the seminars |
| :: Strategy |
Educate the target audience as to the difference between the Jennings Group and their competitors. |
| :: Tactics |
Maverick created a direct mail piece where the message focused on what separated Jennings from their competitors and why one should attend a Jennings Seminar. |
| :: Results |
Since Maverick’s help with the direct mail piece Jennings Seminars has seen a significant increase in the number of attendees at their seminars |
| :: Direct Mail Piece |
Click to view Direct Mail Piece |
| :: Brochure |
Click to view Brochure |
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