| :: Clients Description |
Upscale, full service retail jewelry store. |
| :: Objective |
Develop high-end brand image, expand brand awareness and increase sales. |
| :: Strategy |
Refresh brand image and position MKJ as the premier jeweler in the Louisville market. |
| :: Tactics |
Maverick updated the Merkley Kendrick Jewelers logo and developed a print ad campaign to help rejuvenate the brand image. Maverick also helped Merkley Kendrick Jewelers to become more involved with community charities and organizations. |
| :: Results |
The print campaign allowed MKJ to differentiate itself from the competition by telling a story and making a connection to the target audience. Sales have increased steadily throughout the relationship. |
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