| :: Clients Description |
A top Lincoln Mercury Dealer in this area. |
| :: Objective |
Maximize media budget in the Louisville market. |
| :: Strategy |
Develop aggressive monthly media campaign to maximize Metropolitan's marketing budget for 2005. |
| :: Tactics |
Maverick negotiated rates with local radio stations, TV stations and cable stations ensure maximum frequency was attained during 2005. |
| :: Results |
Maverick was able to buy the market at 17% under the traditional cost per point. |
