| :: Clients Description |
Distributor of lighting fixtures for the Residential and Commercial markets. |
| :: Objective |
Increase foot traffic in Downtown Showroom. |
| :: Strategy |
Develop a distinctive brand identity and generate top-of-mind awareness to help attract customers to showroom. |
| :: Tactics |
Maverick updated the print campaign to present a consistent message to their target market. The new message conveyed Rueff’s large and unique selection as well as the professional lighting consultants on staff to help. |
| :: Results |
The print campaign allowed Rueff to convey their message and make a connection to their target audience, even a competitor took notice. |
|
 |
 |
 |
