| :: Clients Description |
An attorney at law specializing in asset protection for Medicaid and Medicare. |
| :: Objective |
Introduce the Kentuckiana market to Sims & Associates and to get people to call in to schedule an appointment |
| :: Strategy |
Develop advertising to get the prospect to respond immediately. |
| :: Tactics |
Maverick developed a radio ad that educated consumers about the need for a plan when it comes to retirement and keeping one's wealth. |
| :: Results |
With the Maverick campaign, Sims & Associates has been averaging approximately ten to twelve calls per WEEK. |
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