| :: Clients Description |
ThermoView Industries Inc., one of the largest full service national home improvement companies in the U.S., is a publicly traded home improvement company headquartered in Louisville, Kentucky |
| :: Objective |
Develop a warranty program for THV’s replacement window product to assist the sales force in closing more sales. |
| :: Strategy |
Create a sales piece specifically for the warranty program with language and design that will make the prospective customer feel good about doing business with THV. |
| :: Tactics |
Maverick developed high-end marketing materials that branded THV as established and trustworthy. Copy points stressed the company’s extreme confidence in their replacement window product’s ability to save customers money on their gas and electric bill. |
| :: Results |
THV was so excited by Maverick’s work, they immediately integrated the program as a sales generator rather than a closer. THV experienced an immediate spike in appointments set by marketing the warranty program as conceived by Maverick. They maintained this positive trend throughout the program. |
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