| :: Clients Description |
Kentucky's largest independent employee benefits management brokerage |
| :: Objective |
Develop marketing strategy to help Thompson attract and manage new customers more efficiently |
| :: Strategy |
Identify target customers' hot-button issues that would cause them to investigate transferring their business to Thompson |
| :: Tactics |
Maverick contracted a marketing research firm to conduct a comprehensive study of Thompson's clients and prospects to determine what services were most important to their employee benefits management needs |
| :: Results |
The research has been a real eye-opener for all involved and may affect not only Thompson's marketing strategy but their internal management structure as well. |
