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  • Dale Schaefer

Why Marketing Automation Is A Must For Inbound Marketing Revenue Growth

If you read my previous post, it should be obvious by now that to carry out a successful inbound marketing strategy, you’ll need the right tools. And the most essential tool is a CRM and marketing automation platform.

Using Marketing Automation To Successfully Execute Inbound Marketing Will Put Smiles On Everyone's Faces

Marketing automation is designed to help marketers carry out the process of inbound marketing. Simply put, Marketing Automation is a software-as-a-service (SaaS) platform designed to help marketers drive more qualified leads, convert those leads to sales and optimize the marketing dollars you invest. A good Marketing Automation platform will help you do several things more effectively and easily with features that include:


1. Blog Building

2. Website Visitor Identification

3. Email Marketing

4. Built-in CRM or the ability to integrate with your existing CRM

5. Buyer Persona Feature

6. Behavioral Tracking

7. Landing Page Builder

8. Dynamic Content Capability

9. Campaign Reporting/Analytics


These features all exist to help any business execute successful inbound marketing campaigns, and they are all included within our Maverick Marketing Automation platform.


Check out these interesting statistics about the positive impact marketing automation has had on the market:

  • 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight

  • 78% of successful marketers say marketing automation systems are most responsible for improving revenue contribution. – The Lenskold Group

  • Best-in-Class companies are 67% more likely to use a marketing automation platform. – Aberdeen Group

The takeaway is very clear: a marketing automation platform is an absolute necessity for every inbound marketer. Let Maverick Marketing & Media discover how you can grow your revenue, increase your ROI and profits in 2019 through inbound marketing and our affordable, Marketing Automation platform.


We would love to show you how Marketing Automation can grow your business in coming year. Schedule a personalized, live demo today. Sign up on our Home page now!


Let us help you have a great year in 2019.


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